Could these international beauty hubs be the next K-Beauty?
Korea’s 12-step skincare, complete with snail slime serums and Happy Meal-like packaging, hit the international beauty scene with full force several years ago. Since then, there’s been a spotlight on what different countries have to offer, honing in on native ingredients, ancient practices and modern advancements.
[external_link]
https://www.stylist.co.uk/beauty/international-beauty-brands-best-innovative-skincare-brands/283964